While many organizations have had experience with data warehousing for well over a decade, many organizations are just now embracing the idea of business intelligence (BI). Why is this? One common explanation is that organizations have spent millions of dollars on data warehousing technical accomplishments, with little evidence of how or if this investment has paid off. With business intelligence comes the promise of ensuring that these investments lead to tangible business benefit. Relabeling an expensive endeavor, however, will not solve the problem. Rather, instituting a BI program requires a fundamental rethinking and repositioning of the information asset within the organization.
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