Business intelligence (BI) doesn't just belong to the large enterprises and those making use of advanced big data analytics. BI benefits small and medium sized business as well. Chad Brooks, ITTechNewDaily, explains:
While many small-business owners may be under the impression business intelligence is only for their larger competitors, research from St. Joseph's University suggests they think again.
Researcher Ginny Miori said business intelligence can boost small businessesby helping determine their best customers, their most profitable product or service and the best location for their business.
"The businesses that aren't obtaining this kind of information are operating below the curve," Miori said. "Business intelligence provides small businesses with tools to standardize data, reduce costs and identify new opportunities to improve efficiency."
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