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Carl Zeiss Brings Data into Clear Focus with DataFlux

Tuesday, April 5, 2011

DataFlux, a leading provider of data management software, today announced that Carl Zeiss, a global leader in the optical and optoelectronic industries, has selected DataFlux technology to help improve the overall quality of its data. The global company will initially focus on two data-driven projects: a migration to a new SAP CRM system for customer data, and an initiative around standardizing data in the product and materials classification area. By improving the quality of its data, Carl Zeiss aims to increase customer satisfaction, lower costs and boost competitiveness.

Carl Zeiss currently operates several different customer data systems around the world. Prior to merging customer data into a centralized SAP CRM system, DataFlux Data Management Studio will be used to verify the quality of the data and correct any problem areas. To help facilitate a successful data migration, Carl Zeiss has appointed a group of data stewards in each country to oversee the process.

To better manage the company’s product and material classification, Carl Zeiss has launched an internal strategic initiative underpinned by Data Management Studio. The objective of this initiative is to standardize product and material data to enable the company to respond to orders more quickly, as well as partially automate the process to improve competitiveness and lower costs.

"Good data is essential to a company's long-term success. We have started strategic initiatives on data quality in two important areas. The capabilities of the DataFlux Data Management Studio, the leading solution available on the market, have won us over," says David Deeg, master data architect at Carl Zeiss.

"More and more companies are becoming aware of just how important strategic initiatives for data quality are, along with the associated benefits. Correcting data prior to a migration is a clever approach to get the fastest possible return on investment with the new system," says Gabriele Smith, sales manager for Northern Europe at DataFlux.

DataFlux has already begun the Data Management Studio implementation at Carl Zeiss. The data correction will take place over the next several months.

About DataFlux

DataFlux enables business agility and IT efficiency by providing innovative data management technology and services that transform data into a strategic asset. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps organizations manage critical aspects of data through unified technologies and expertise that provide the benefits of data quality, data integration and master data management (MDM). To learn more visit www.dataflux.com.

About Carl Zeiss

Founded as a workshop for precision mechanics and optics in the German city of Jena in 1846, the Carl Zeiss Group of today is a global leader in the optical and optoelectronic industries. There are currently more than 24,000 employees in the Group. The Group is represented in more than 30 countries by more than 50 sales companies. The company’s production centers are located in Europe, North America, Central America and Asia. Carl Zeiss is headquartered in Oberkochen, Germany. Carl Zeiss AG is fully owned by the Carl-Zeiss-Stiftung (Carl Zeiss Foundation). Carl Zeiss offers innovative solutions for the future-oriented markets of Medical and Research Solutions, Industrial Solutions, Eye Care and Lifestyle Products. The company develops and distributes surgical microscopes, diagnostic systems for ophthalmology, microscopes, lithography optics, industrial measuring technology, eyeglass lenses, planetarium technology, optronic products, camera and cine lenses, as well as binoculars and spotting scopes. The Carl Zeiss business groups hold leading positions in their markets. Learn more at www.zeiss.com.

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