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Casual Male Sports Netezza’s Data Analytics

Tuesday, November 10, 2009

Netezza Corporation, the global leader in data warehouse and analytic appliances, today announced that Casual Male (Nasdaq: CMRG), the largest specialty retailer of big and tall men’s apparel, has selected the Netezza data warehouse appliance to gain deeper insight into its existing data and to meet its goal of serving customer needs in a quick and efficient manner.

“In order to provide stellar customer service, it’s critical we have insight into all our channels—retail, catalogue and e-commerce—and can adapt quickly to changing consumer needs,” said Dennis Hernreich, executive vice president, chief operating officer and chief financial officer of Casual Male Retail Group, Inc. “With Netezza, we can quickly analyze data and make fact-based decisions about merchandising, marketing, distribution and store operations—enabling us to gain the most value from vast amounts of consumer information.”

Article sourced from www.businesswire.com, click here to read full story.

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