Cision Selects DataFlux for Master Data Management

DataFlux, a leading provider of data quality and data integration solutions, today announced that Cision, a global provider of media research, distribution, monitoring and analysis services to the public relations industry and other communication professionals, has selected DataFlux® technology to power its upcoming master data management (MDM) initiative. Cision will use DataFlux solutions to integrate and de-duplicate media data from various sources.

This Cision Media Database is widely known as a comprehensive media research resource, with detailed information about almost one million media contacts, updated on an average of 18,000 times each day. As the media services company continues to grow, it will use DataFlux’s core technology – the DataFlux Data Quality Integration platform – to integrate records from new and existing legacy databases into a master data repository, enabling one version of the truth across the board.

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