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Companies Need to Get on Board with Social Media

Friday, July 23, 2010

I recently finished doing a study with Siemens Enterprise looking at the demand for social media within companies (from both customers and worker perspectives) and the related use of it to see if usage is indeed keeping up with the demand. The result of the joint Yankee Group-Siemens Enterprise study was that most organizations have not heard their customers and employees and are lagging in their use of social media.

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