Both business intelligence and competitive intelligence deliver facts, but also soft information that is useful for the correction of its strategy and tactics. The market conditions and parameters are dictated by customers, competitors, politics and trends, and can be collected and prepared by competitive intelligence in a form that allows decision makers to act fast in areas that need adjustment due to changes in market conditions.
Read the full article on combining competitive intelligence with BI. Sourced by BeyeNetwork
No comments have been posted yet.