While unified communications took center stage last year at Lotusphere, this year it’s all about Social Business. If there was any doubt about this year’s theme - Get Social, Do Business – that doubt was erased within the first five minutes of the conference. From special guest speaker Kevin Spacey (wow!) to every keynote presentation, Social Business took center stage. According to Alistair Rennie, GM, IBM Collaboration Solutions, a social business is an engaged business, is transparent and nimble, enabling teams to assemble and respond to situations quickly. Noting that the Lotus community will help lead this transformation, he added that being a social business is about the people – connecting people to businesses and people to each other. But, I thought it was even more important when he stated that companies need to “Think in terms of outcomes – what do businesses need, then think of the systems to help do this,” and then create a social business framework. This is what we’ve been saying about unified communications, and the same is true for social software.
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