• Votes for this article no votes for this yet
  • Dashboard Insight Newsletter Sign Up

Corda Technologies Sticks with Dashboards

Thursday, October 8, 2009

Corda Technologies likes to position itself first, foremost, and entirely as a "dashboards" vendor. It's braver positioning given an ever-changing business intelligence (BI) market, where yesterday's niche-vendor can quickly become today's all-in-one suite player. It's a pitch that isn't likely to change, according to company officials.

Corda isn't interested in back-end data warehousing, connectivity plumbing, or other (non-dashboard) presentation products, they claim. "We are dashboards. That's who we are. That's really how we distinguish ourselves," says Mark Tyler, director of marketing with Corda. "We're not the full business intelligence solution. We don't want to be! We're the presenter. We like to position that as our strength: because that's all we do, because that's our core competency, we can have your dashboards up and running in a matter of days instead of months."

Article sourced from www.tdwi.org, click here to read full story.

Tweet article    Stumble article    Digg article    Buzz article    Delicious bookmark      Dashboard Insight RSS Feed
 
Other articles by this author

Discussion:

No comments have been posted yet.

Site Map | Contribute | Privacy Policy | Contact Us | Dashboard Insight © 2017