Lisa Arthur writes for Forbes on her five-step plan around big data marketing. Step one - Get smart, get strategic.
“How should we get started?” I’m asked that question all the time. It’s clear that by now, most marketers recognize the link between data-driven marketing and business value. But many remain stumped about how to actually begin putting data-driven marketing to work. “What should we do first?” “Is there a right way? A wrong way? A best way?” Over the next few weeks, I’ll walk you through my five-step plan around big data marketing. I’ll break it down and show you how your company can really dig into the issue, confirm decisions and make data-driven marketing a reality. For today, let’s explore Step One: Get Smart, Get Strategic.
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