Nathan Roberson, Business2Community, explains how an important way for businesses to differentiate themselves, enhance efficiency, and ensure success is to use innovative data visualizations.
"In today’s world, consumer attention is constantly being fought for. It has been shown that visual representations of data aid in capturing attention and keeping it for a longer period time. In order to be successful, it is important for businesses to be identifiable and easily separated and differentiated from other businesses. A great way to for businesses to set themselves apart is to use unique and innovative data visualizations. These types of visualizations help communicate different types of information effectively and plainly through engaging graphics.
What is a Data Visualization?
Plainly stated, data visualization is a method of merging data into an easy and exciting graphic representation. Visual representations of data have mainly been used for quantitative information, like statistical analysis, but today, are being used more and more to represent qualitative information as well.
Using visual information helps simplify complex and arduous information and can be used to convey many different types of data, ranging from statistical numbers to survey results. These types of visualizations can be functional as well as simultaneously aesthetic and interesting. Conveying ideas effectively takes functionality and aesthetic design. Many businesses fail to find a balance between functionality and aesthetics; over-the-top data visualizations are not effective if the data used to create them is unreliable or insufficient."
Roberson addresses three other touch points Visual Data has Created a New Competitive Business Market, What Makes the Best Visualization, and Explaining VS. Exploring with Visual Data.
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