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DataFlux Acquires Baseline Consulting

Friday, March 4, 2011

DataFlux, a leading provider of data management solutions, today announced it has acquired Baseline Consulting, a leader in data management services and consulting. The move will provide DataFlux customers with the technical and business expertise to achieve more rapid ROI from their data management projects.

Baseline helps organizations enhance the value of enterprise data, improve business results and achieve self-sufficiency in managing and using data as a corporate asset. The company offers business consulting and technical implementation services in a variety of practice areas, including data quality, data warehousing, data integration, master data management and data governance. Baseline also specializes in key vertical industries such as financial services, retail, healthcare and communications.

"Baseline Consulting has long been synonymous with strategic business and technology consulting, and this is exactly the type of counsel that today’s organizations need," said Tony Fisher, president and CEO of DataFlux. "By adding Baseline to the DataFlux team, we are adding more than a group of consultants to serve our customers. We are adding a wealth of expertise that can help us meet the demand for more complete and focused data management solutions in the future."

The Baseline acquisition reflects a change in the way that organizations are approaching the management of data throughout the enterprise. As the value of data increases, companies are looking for "full lifecycle" solutions encompassing both software and services. DataFlux provides technologies designed to enhance the value of data, while Baseline has created strong consulting offerings to empower the people and processes critical to successful data management. With DataFlux and Baseline, an organization can utilize two best-of-breed organizations focused solely on managing the information that drives profitability and growth.

"We're excited to join the DataFlux team after a long, successful partnership," said Evan Levy, partner and co-founder of Baseline Consulting. "We can now offer an even richer portfolio of service offerings that can help our clients address their business objectives through information."

"Calling this a 'win-win' would be a bit trite," added Baseline Partner and Co-founder Jill Dyché. "I'd call it a 'win-win-win-win' – since not only Baseline and DataFlux benefit from the acquisition, but so do two sets of forward-thinking customers. It really lets us offer data management services and solutions across the delivery spectrum."

Organizations are changing the way they approach data management across the enterprise as executives in both business and IT organizations increasingly view data as a strategic asset. The combination of Baseline Consulting and DataFlux provides a proven full lifecycle of data management solutions to meet any company's data challenges.

About Baseline Consulting

Baseline Consulting helps companies enhance the value of their enterprise data, improve business performance and achieve self-sufficiency in managing data as a corporate asset. Baseline provides business consulting and technical implementation services in four practice areas: data warehousing, data integration, business analytics and data governance. Founded in 1991 and headquartered in Los Angeles, Baseline changes how companies leverage information. To learn more, visit Baseline’s website at www.baseline-consulting.com.

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