Theos Evgeniou, Vibha Gaba and Joerg Niessing, the Harvard Business Review, on Big Data and how to use it effectively. They point to not necessarily Big Data but diverse data as the key to making for informed decisions and having a better understanding of the 'big' picture.
How can organizations avoid such pitfalls and turn “Big Data” into a safe opportunity? Decade-old research provides some pointers. It is not Big that matters, it is Diversity that matters. Big is old – retailers and financial institutions have had big data for decades."
Read the full article here
Source: The Harvard Business Review
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