iPacesetters formerly known as ARGI, announced today that Elsevier Business Intelligence has selected its Acuity product for the audience management of its media properties.
Acuity was launched last September and ushers in an entirely new set of capabilities for audience development professionals. In development for over 2 years, Acuity was built to the specifications of today's publishing and media companies. It is not an enhancement of a print-oriented system, rather it was developed from the ground up to be media-agnostic and user-centric. Much broader than traditional subscription fulfillment, Acuity offers everything that is needed to manage audiences across print and online channels whether content is in print or digital form. It is an Audience Management platform that enriches the publishers' relationships with their audience regardless of media type. Acuity provides the power to link content to audiences, quickly and efficiently in an easy to use, Software as a Service (SaaS) configuration.
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