Over this past year, there has been an increase of mid-market companies taking advantage of business intelligence solutions. With the expansion of available solutions and targeted SMB offerings, organizations are starting to look at business intelligence as something that is attainable. Aside from flexible deployment methods, increase in ease of use, and lower price points, organizations are beginning to understand the value of data visibility and managing their business goals on a broader perspective.
SAS just released a press release discussing the expansion of their SMB customer base. According to SAS, “more than 80 percent of new SAS 2009 commercial accounts are small and mid-sized enterprises.” With SMBs “representing more than 20 percent of SAS customers, small and midsize businesses (SMBs) are turning to SAS Business Analytics to become more competitive. Most new 2008 customers also were SMBs – companies with annual sales under $500 million – deploying powerful business analytics previously used mostly by large corporations.“
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