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Fast Teradata Performance Keeps SKECHERS on the Right Foot

Thursday, January 6, 2011

Teradata Corporation, the world’s largest company solely focused on data warehousing and enterprise analytics, today announced that SKECHERS USA, Inc., a global leader in the footwear industry and the number two footwear brand in the United States*, has selected a Teradata Data Warehouse Appliance as the keystone to its next-generation business intelligence infrastructure.

“SKECHERS is constantly moving, growing and expanding. We needed a partner that could keep up with our demands for business intelligence technology. Teradata has deep industry knowledge, offers proven applications in both manufacturing and retail, and provides a seamless path to grow with us,” said SKECHERS Senior Vice President of Information Technology Clay Irving. “Moreover, with many powerful capabilities such as load-and-go already built into the appliance, we will start reaping benefits from the system sooner and enjoy a significant reduction in ongoing system-administration costs.”

SKECHERS plans to expand the system in 2011 to include its retail operations. Key to the decision was the Teradata Retail Logical Data Model, which will help SKECHERS identify the data assets it has or needs to meet its retail business management objectives, and will support applications in other areas including demand-chain management.

“Data models are key to successful data warehouse implementations,” said Steve Hoberman, author of several books including the bestseller Data Modeling Made Simple, and inventor of the Data Model Scorecard. “Many data warehouse and business intelligence projects fail due in part to a lack of effective data modeling practices and data modeling tools. These tools can be used to resolve critical metadata management issues.”

The company’s selection of Teradata followed an intensive review of competing vendors and technologies. By adopting the Teradata store once, use many approach, SKECHERS will now be able to reduce operating costs by eliminating both redundant data and data-management processes.

The company’s new data management strategy also enables its employees to actively query data at any time, without the assistance of dedicated database professionals. Teradata’s systems will provide the company increased agility in serving their trading partners and consumers.

“In the highly competitive retail environment it is critical for wholesalers to consistently meet their customers’ needs. Teradata was chosen because our superior technology and demonstrated industry expertise will give SKECHERS a critical market advantage and directly reduce its operating costs,” said Ted Senemar, Teradata Corporation vice president.


SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company's global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit http://www.skechers.com.

*Sporting Goods Intelligence, June 21, 2010

About Teradata

Teradata Corporation is the world’s largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.
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