Despite business intelligence (BI) being a high business priority this year, a third of organisations don’t know how to measure the benefits of their analytics initiatives.
Research from IDC found, ironically, companies need to apply BI and analytics to measure the success of their BI projects.
Roger Llewellyn, CEO of data analysis firm Kognitio, said: "This lack of understanding of the benefits that analytics can bring further heightens the weakness that business intelligence and analytics projects currently face: organisations see them as expensive, difficult to implement and hard to quantify.”
Article sourced from www.cbronline.com, click here to read full story.
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