Avinash Kaushik goes over his 5 rules for high impact web analytics dashboards; benchmark & segment, isolating critical metrics, including insights, keeping the dashboard to a single page, and staying relevant:
We live in a world that is overflowing with data, the fundamental pace of business is accelerating bit by bit each day, our competition is coming from new and different areas and there is desire to have more accountability from our executives and businesses to deliver results.
Yet studies indicate that more than 75% of Marketers are dissatisfied with their ability to measure performance and have a really hard time making data driven decisions. This is not a problem of not having enough data or the right kind of data is just a small part of the problem.
The core problem is the inability to identify what the critical most impactful metrics are and to communicate performance for those metrics in a way that drives action.
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