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Football 49ers Launch Fan Analytics Initiative

Monday, June 14, 2010

A measure approved by voters in Santa Clara, Calif., last week has cleared the way for a new 68,500-seat stadium for the San Francisco 49ers. To be completed in time for the 2014 kickoff, the new stadium will help the team gather more data on customer habits, but the 49ers have already launched an advanced analytics initiative aimed at better understanding fans.

Article sourced from www.intelligent-enterprise.com, click here to read full story.

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