Facebook analytics chief made a bold statement at a recent keynote speach at the Strata + Hadoop World Conference in New York. One of the issues he sees is that Hadoop is a technology and big data isn't about a specific technology, it's about business needs.
Ken Rudin makes a bold statement on Hadoop, "Don't discount the value of relational database technology", he tells a big data conference.
The Hadoop programming framework may be synonymous with the "big data" movement but it's not the only tool companies need to derive insights from massive stores of unstructured information, according to Facebook analytics chief Ken Rudin.
"There are a lot of commonly held beliefs about big data that need to be challenged," with the first being that you simply adopt Hadoop and are good to go, Rudin said Tuesday during a keynote at the Strata + Hadoop World conference in New York. "The problem is that Hadoop is a technology, and big data isn't about technology. Big data is about business needs."
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