One of the most crucial and yet most challenging things for carriers to do is to define their freight network. Some carriers try to service every lane and be a one-stop provider for their customers. However, the most consistently and measurably profitable carriers year in and year out are the ones that strategically target a core network of lanes, build lane density, and yield manage those lanes over time. Changing the fundamentals of how you do business and embracing this disciplined approach can be overwhelming. A healthy dose of business intelligence and a strong logistics analyst will help you get started and pay huge dividends down the road.
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