Rajat Paharia, founder and Chief Product Officer at Bunchball, the leader in gamification and creators of the award-winning application Nitro for Salesforce, discuss the importance and advancement of gamification in businesses today:
When people hear the word “gamification,” they often just hear the word “game” and then immediately think of a distracted, unproductive workforce seeking entertainment – or at best, some random, fuzzy benefit. At Dreamforce 2013, attendees learned that this is not the case. In fact, one of the biggest takeaways from Dreamforce this year was that gamification is the new secret weapon for successful businesses. In addition to the Work.com keynote featuring gamification, more than 15 different sessions spotlighted how companies are using gamification to motivate workforces and drive meaningful business results, such as:
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