The Importance of Social Media and Business Intelligence Integration.
Social media is now increasingly used to not only project marketing influence, but also to collect important demographic and consumer data based on interactions that occur across the various platforms. As this social internet continues to evolve, social media interactions are more easily collected into systems of metrics than can parse, store and interpret this interaction data into actionable market intelligence. Coupled with Business Intelligence, this makes for increasingly powerful, actionable and immediate access to consumer sentiment.
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