Coremetrics, based in San Mateo, CA, will expand IBM's business analytics capabilities by enabling organizations to use cloud computing services to develop faster, more targeted marketing campaigns.
Coremetrics’ offerings enable organizations across a wide range of industries to develop smarter marketing campaigns. Its software provides real-time intelligence on what customers are saying about products, content and services being offered to them, and enables clients to make fact-based, accurate decisions about marketing expenditures. As a result, marketing teams can gain deeper insight about their customers and present personalized recommendations, promotions and other sales incentives to customers wherever they interact with their brands including online, on mobile devices, through social media networks, kiosks and other more traditional channels.
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