IBM has been putting a full-court press on analytics in recent months, and it's pretty clear it will do whatever it takes to prevail in a field in which it currently has more depth than breadth. In a deal that will bolster IBM's ability to bring analytics to the enterprise masses, it was announced yesterday that the IT giant has licensed PASW Statistics software from Chicago-based analytics vendor SPSS.
IBM has deep thinkers, promising research and development, hundreds of high-end custom projects under its belt, and more than a score of new analytic applications available. Analytics has become so important a hot button that IBM has also reassigned more than 4,000 consultants from its BI, information management, performance management, content management and enterprise integration practices into a new Business Analytics & Optimization Services practice. (No doubt these folks will be doing much the same sorts of work, but under the banner of analytics.)
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