In the wake of the economic slowdown, organizations are increasingly looking for ways to do more with the same resources and articulate differently – to make every penny, input and contribution count. In such situations, technologies like cloud computing and business intelligence (BI) are becoming increasingly important in gaining and maintaining a competitive edge. When combined, these technologies enable a variety of new analytic data management projects and business possibilities.
Cloud computing will change the economics of business intelligence by making available the hardware, networking, security and software needed to create data marts and data warehouses on demand with a pay-as-you-go approach to usage and licensing.
More businesses are turning to analytic applications to provide critical business insights. Whether focused on achieving higher ROI, better understanding of the competitive landscape or improving product and service quality, business intelligence is one of the few technologies that can equip organizations to more effectively prepare for tomorrow today. Consequently, the BI platform market is expected to grow by 7.9% through 2012 (according to Gartner).
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