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Integrating Social Media Analysis Into BI

Tuesday, July 28, 2009

Ei Dynamics, a business intelligence vendor focusing their offerings on mid-market companies, announced the release of their new version 4.0 on Friday.  Aside from the general types of advancements offered with new releases, such as broader integration, exporting functions and real-time update capabilities, one of the key features announced is the ability to provide native integration to Twitter.

Organizations are using Twitter and other social media outlets to market their products and services and to increase business.  Whether through marketing campaigns or by monitoring what is being said about a product or company, many organizations that never considered using Twitter and other social media outlets in the past are looking to these online channels as ways to increase overall market visibility.  Consequently, these organizations also need a way to capture and analyze this data.  Currently social media analytics solutions exist that can help organizations identify marketing opportunities and sentiment analysis.  However, until recently, these features were not available within a full BI framework. 

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