Iris Wireless is enabling mobile operators to attract and keep new subscribers using the Vertica Analytic Database to discover new insight into subscribers' mobile messaging experiences, wants and needs.
The Texas-based provider of mobile messaging solutions and value-added services has switched from Oracle to Vertica's blazingly fast performance, allowing it to analyze terabytes of SMS and call detail record (CDR) data at speeds and volumes previously unimaginable. In addition to reducing individual query times from over a minute apiece to less than four seconds, Vertica's aggressive compression capability has reduced data storage to a fraction of the original data size.
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