Analytics tool to help with new store openings
JD Sports Fashion has selected analytics software from SPSS in an attempt to improve its store sales forecasting as it expands across the UK. It will be using the software to measure the likely success of proposed stores.
SPSS provides predictive analytics software that is said to capture customer opinion and attitude and predict the most likely outcome of future customer interactions. The information is then embedded into business processes.
Chicago, Illinois-based SPSS was acquired by IBM in July this year to boost Big Blue’s predictive analytics capabilities. IBM said the $1.2bn deal will help it expand its focus on business analytics technology and services through advanced data capture, data mining and statistical analysis.
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