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Kickfire™ Launches First Analytic Appliance for the Data Warehousing Mass Market

Thursday, April 16, 2009

Kickfire™, Inc., has launched the first analytic appliance that affordably delivers the high-performance capabilities of large commercial database systems to the mass market. The data warehousing mass market constitutes those deployments in the gigabytes to low terabytes which, according to IDC, represent over three quarters of the total market1. Kickfire’s analytic appliance targets the MySQL segment which has 12 million active installations and is growing at over 30% a year.

“Kickfire’s targeting of the mass market is right on the money, particularly now that we are in an economic downturn. This is an under-served market that represents a great opportunity for the company and helps clearly differentiate them from the competition.” stated Wayne Eckerson, director of Research for The Data Warehousing Institute.

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