Kwik Fit Insurance has installed predictive analytics software from SPSS to help analyse and understand customer motivations when purchasing insurance. It will be using the technology to improve customer retention rates.
The SPSS software is said to capture customer opinion and attitude and predict the most likely outcome of future customer interactions. These analytics are then embedded into business processes.
Using the software, Kwik Fit can now better understand which factors determine whether a customer renews their insurance policy or not.
Article sourced from www.cbronline.com, click here to read full story.
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