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Master Data Management: Free Up the Data to Free Up the Business

Wednesday, December 1, 2010

The tightening of the global economy has forced organizations to scramble and reshape their operations to maximize existing processes in the face of slowing sales. Today’s CIOs are tasked with cutting costs, reducing spending on non-essential projects and, yet again, doing less with more. Legacy infrastructure upgrades have been slowed and the check book is closed on many web services computing projects.

However, smart businesses also understand they have a strategic asset—their corporate data. Data can be used to drive the business forward, make better decisions and positively impact profitability. The chaotic dynamic of data management presents a real challenge. Data is now collected and saved from every conceivable source—Internet applications, front-office and back-office systems, customers, partners and suppliers, social media—and this complexity requires companies to have a sophisticated, deliberate process for managing this vital information.

Article sourced from www.b-eye-network.com, click here to read full story.

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