Database-driven environment needed for analysing data originating from customer touch points
MicroStrategy, a provider of business intelligence (BI) software, and Teradata, a provider of data warehousing and enterprise analytics, have collaborated to provide a new multi-channel customer analytics offering for the banking industry.
The new analytics offering integrates data from customer experiences across a range of banking customer touch points into an information dashboard, to deliver insights into customer behaviors and preferences to banks, according to the companies.
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