Isobar interactive agency Molecular, Inc. (www.molecular.com) has appointed Kevin Sardinha to lead its Data & Analytics Practice. He will lead the multi-disciplinary team of experts focused on driving data-led principles and practices in all aspects of the firm’s client work. Kevin moves into this role from his position as a Senior Strategist within Molecular’s Strategy team, where he led engagements for adidas, Nikon, Reebok and The Hartford.
“The ability to gather and act on intelligent customer data often spells the difference between success and failure in the online channel,” said Howard Kogan, president of Molecular. “We have always placed a strong emphasis on creating programs with data and analytics capabilities ‘built-in’, and we’re committed to investing more in this area to ensure we remain at the top of our industry for data-fueled, results-oriented interactive solutions.”
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