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Analytics Drives Next Generation Of Moneyball In Sports

Monday, March 12, 2012

What do professional baseball, basketball, football, hockey, motorsports, soccer, and tennis all have in common? They're all sports in which analytics are increasingly used to drive decisions in nearly every aspect of the business, from ticket and merchandise sales to labor agreements to player contracts, to TV and digital media deals.

In baseball, as in other sports, the depth and breadth of performance measures now applied to the game make early pioneers like Oakland Athletics GM Billy Beane--recently portrayed by Brad Pitt in the movie Moneyball--look like dabbling amateurs. In fact, robust analytic capabilities are now table stakes for any professional team hoping to play at even or better odds.

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Credit: Doug Henschen at Information Weekly

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