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myDIALS SaaS Operational BI Provides The Holy Grail of Marketing Measurement

Monday, August 23, 2010

myDIALS, a leading vendor of SaaS performance management solutions, today announced the availability of its myDIALS Performance Module for Marketing, the industry’s first SaaS performance management solution that provides sophisticated visualization and analytics to show the effect marketing programs have on revenues and profits. Executive teams can now quickly understand how marketing spend will impact revenues through what-if scenarios.

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