Netmining, a leading provider of audience targeting solutions, today announced the release of SiteInsightsSM, a powerful dashboard that provides advertisers with real-time access to insights on their website audience and the key marketing analytics that can enhance their conversion optimization efforts.
Netmining advertisers can use SiteInsights to gain an “under the hood’ view of their site visitor data which is gathered by the same tag that powers their display advertising campaigns. Armed with this data, advertisers and their agencies can gain an enhanced knowledge of customer behavior on their website to help inform conversion strategies and marketing programs.
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