Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business intelligence (BI) and analytics solutions, announced today the Oco Customer & Sales Management Analytics solution, an innovative business analytics solution that provides companies with a 360-degree view of their customers. Oco's comprehensive solution provides powerful, next-generation analytics capabilities that move beyond the basic reporting capabilities found in individual systems such as customer relationship management (CRM) solutions.
The Oco Customer & Sales Management Analytics solution's 360-degree view of the customer incorporates business data from multiple systems: actual revenue and cost from an ERP system, forecast pipeline revenue from a CRM application, internal services metrics from various operational sources, and external customer satisfaction scores from a third-party provider. These various data sources are integrated into a single data warehouse to provide a comprehensive view of the customer, delivered through interactive dashboards and drillable reports.
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