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Onetomarket Uses Tableau Software to Discover Web Analytics Trends and Deliver Effective Business Dashboards

Thursday, May 21, 2009

Tableau Software, the global leader in rapid-fire business intelligence software, today announced that Onetomarket has implemented Tableau to help its analysts better understand and share data with clients. Using Tableau, Onetomarket’s analysts can rapidly discover patterns in clients’ web analytics data and deliver business dashboards and ad hoc reports to those clients. Onetomarket is a leading provider of online marketing strategies and analytics for clients as diverse as KLM, American Express, AEGON Bank, Amadeus Carrefour and Camper.

“Analyzing massive amounts of data and communicating it to stakeholders can be a really laborious and difficult task,” said Gjalt Jellesma, Head of Analytics for Onetomarket. “Tableau lets us quickly tie together data from various sources, offers intuitive exploratory analysis, and makes the data accessible to all kinds of users. Dashboards and ad-hoc reports can then be used to communicate the key findings and trigger action in the organization.”

Article sourced from www.tableausoftware.com, click here to read full story.

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