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Oracle introduces Oracle Retail Data Model

Wednesday, April 29, 2009

Industry-specific schema embedded with retail-specific analytics to help retailers gain intelligence into their business operations

Oracle has introduced the Oracle Retail Data Model, a standards-based data model for Oracle Database, to help retailers accelerate their design and implementation of an enterprise data warehouse.

Oracle claims that the model helps retailers make better decisions by providing advanced analytics such as forecasting out-of-stock situations, understanding hidden patterns for loss prevention, contribution and market basket analysis, product affinity, customer clustering and segmentation, halo impact and promotional lift.

Article sourced from http://bi.cbronline.com, click here to read full story.

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