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Pittsburgh Pirates turn to BI to sell tickets

Tuesday, October 11, 2011

After 19 consecutive losing seasons, the Pittsburgh Pirates needed an assist to fill the nearly 40,000 seats in their home field, PNC Park.

Jim Alexander, the Pirates' senior director of business analytics, said the goal is to give the club's sales and marketing personnel information that can be used as the basis of targeted promotions and advertising campaigns. "We interact with fans in several ways," he said, and the business intelligence tools help analyze data from multiple sources.

Read more on how the Pittsburgh Pirates use predictive analytics. Sourced by Computer World

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