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Predictive Analytics: A Shopper's Checklist

Wednesday, May 12, 2010

Analytics are all the rage. So-called "advanced analytics" are even hotter. Although the rise of "advanced analytics" as marketing spin invites skepticism -- it's not always clear what qualities, categories, or metrics qualify as "advanced" -- most BI professionals agree that predictive analytic technologies comprise a kind of advanced analytics in their own right.

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