Dale Robson writes for the IRI blog on how predictive analytics is helping us to predict the future using big data:
As the old English proverb says, “necessity is the mother of invention.” When it comes to modern business intelligence goals, these words or wisdom ring truer than ever.
The availability of big data to business users already facile with reporting tools now necessitates analytic solutions that divine trends and predict future events. Accurate models about consumer behavior, for example, can lead to better product development and marketing decisions that help companies compete and win. Predictive analytics (PA) is thus the key to unlocking more decisions from data.
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