The Procter & Gamble Company is among the growing number of consumer companies turning to Predictive Analytics to gain a complete view of customer attitudes and preferences about its products. By using SPSS Inc. Predictive Analytics Software (PASW), Procter & Gamble, a household name in consumer goods, is able to gather and analyze direct feedback – harnessing the vital Voice of the Customer to improve marketing research and brand evaluation.
Using PASW Data Collection (formerly Dimensions), PASW Statistics (formerly SPSS Statistics), PASW Modeler (formerly Clementine) and PASW Collaboration & Deployment Services (formerly Predictive Enterprise Services), P&G captures customer information about attitudes and opinions on product offerings and uses data analysis to transform information into insights.
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