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Putting the Business Back Into Business Intelligence

Friday, July 5, 2013

The market for business intelligence (BI) is in the early stages of a fundamental shift from specialist capability to mass-market tool.

A new breed of solutions – which I define as business-led BI – is handing people engaged in the day-to-day decision making of business access to the functionality of BI, helping them to explore, understand and act on their data on their terms. That’s important because BI has typically been in the hands of a few expert users and developed, managed and often ‘owned’ by IT and other specialists.

To understand why this isn’t just another spin of the technology marketing cycle, we need to consider the trends shaping the BI market environment and the barriers to adoption which have frustrated new growth.

Three super trends are influencing IT as a whole; data awareness – growing appreciation of the value of data; technology evolution – the availability of faster & cheaper hardware and more user-friendly software; and, the consumerisation of IT – blurring the lines between personal and professional use of technology. Together, they provide the right environment for data analysis tools which are explicitly defined by the needs of average users to flourish.

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Alongside these trends lies growing frustration with the barriers to BI adoption which have traditionally been; cost – not just software & hardware, but deployment and on-going maintenance; accessibility – BI has generally been the realm of expert users; and, speed – long deployment projects and analysis bottlenecks frustrate new-found enthusiasm for data. Demand long-hindered by these barriers is compelling vendors to bring new and updated solutions to market which help address them.

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Source: Information Age

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