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RTL Nederland and InSites Consulting Team with IBM to Enhance Television Viewer Satisfaction Using Social Analytics

Monday, June 28, 2010

IBM announced that RTL Nederland, a leading entertainment company in the Netherlands, and InSites Consulting, a European-based market research consultancy firm, are using IBM predictive analytics to evaluate the television programmes and increase viewer satisfaction by analyzing, interpreting and successfully responding to audience feedback from social media sources.

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