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SaaS BI Vendor Analyzes Online Marketing

Wednesday, August 25, 2010

In the digital media era, marketing has shifted from fuzzy brand building to highly targeted and measurable efforts including Web and e-mail campaigns, paid search and, increasingly, social media initiatives.

To deliver on the promise of measurability, software-as-a-service-based business intelligence vendor myDials on Tuesday launched a Performance Module for Marketing designed to help marketing executives spend their budgets more wisely.

The myDials BI service provides a foundation of dashboard interfaces that can be linked with myriad data sources and set to user-customizable views and drill-through analyses. Customers can also set up goals, thresholds and exception alerts whereby users can spot exception conditions such as revenue shortfalls.

Article sourced from www.intelligent-enterprise.com, click here to read full story.

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