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Sales and Marketing: Analytics in the Cloud

Tuesday, March 24, 2009

Based on the interest from my last article on hosted analytics, I decided to continue the trend and talk about business intelligence in a software as a service (SaaS) mode. Customer relationship management (CRM) applications flocked to SaaS models based on the success of salesforce.com. Traditional on-premise vendors like Siebel, SalesLogix, Microsoft, Oracle, Onyx and the rest followed suit by providing SaaS solutions. The lure of no administration, no hassle upgrades, low switching barriers and fast implementation times attracted many customers into the new model.

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