As consumers interact more frequently through text messaging, calls and online channels, savvy marketers – particularly communications service providers – are considering the importance of this “social aspect” of decision making when developing strategies. Simple demographics fall short. Responding to demand for customer insights, SAS, the leader in business analytics software and services, introduces SAS Customer Link Analytics.
SAS Customer Link Analytics – comprising award-winning SAS analytics, visualization, dashboards and reports – lets decision makers leverage previously unknown connections between leaders, followers, and others in social communities. A further extension of SAS Analytics offerings, SAS social network analysis technology enables SAS Customer Link Analytics.
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