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SAS fights fraud, builds customer relationships via social network, social media analysis

Wednesday, August 5, 2009

To prevent 2009 from becoming the “Year of the Phish” in Asia Pacific (as opposed to the Year of the Ox), SAS, the leader in business analytics, has launched innovative new software to fight fraud, but also to better understand customer sentiment. SAS® Social Network Analysis and SAS’ social media analysis solution help organizations uncover hidden relationships between individuals and data; detect patterns and trends; and mine text and other unstructured data. 

From phishing and skimming to claims fraud and money laundering, increasingly sophisticated fraud techniques are causing huge losses and harming customer relationships. So too are negative online comments that quickly spread through Web sites, blogs, Twitter and other channels, resulting in lost business and damaged brands. 

Article sourced from www.sas.com, click here to read full story.

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